Our People

Will Armstrong
Country Manager - Australia
Will grew up on a farm where his family ran a merino sheep stud in the Central Tablelands of NSW. Will remembers Michael, a local beekeeper (who remains a close family friend to this day) bringing in his bees when the yellow box and stringy bark was flowering - and he remembers how good the honey was! Will has been involved in agriculture his entire career, primarily working in livestock and horticulture. Having worked for Ecrotek since 2017 he now has his own bees and often has to drag himself away to do some ‘real work’!

Di Cullen
Australian Customer Service
Di grew up on rural properties and loves camping and all outdoor adventures with her family. She has a background in accounts, office admin and the hospitality industry. She loves gardening and cooking and can’t wait to get her own hive to help her veggie garden. Di is Australia's Ecrotek customer service guru.

David Sykes
Australian Warehouse & Logistics
Having grown up in central NSW on a Beef cattle and grain growing property, David has had for most of his adult life been around Agriculture either as a producer or has worked in areas that support the industry. He is a 7th generation of ‘off the land’ people from his family. He and his family live on a small farm in the Central Tablelands of N.S.W. and continue to engage in food production on a small scale. David took up the opportunity to be a part of the Ecrotek Team in early 2019 and has enjoyed the challenge of learning the process and nature of Beekeeping along with meeting and understanding the needs of Beekeepers in Australia. ‘I got my first hive last spring and am looking forward to growing my hive numbers. It is so interesting and satisfying’

Jacob Heard
Business Development Manager - Australia
Having grown up in Southern Victoria on a Sheep and Wool farm agriculture is in the blood. Although beekeeping is new to Jacob, it has become a major interest and he can’t wait to have a hive of his own. With a background in Merchandise and Business management Jacob looks forward to developing relationships with clients and working for them to get the best result possible. Jacob is always up for a chat and here to help!

Daniel James
Warehouse and Logistics
Dan was born and raised on the central coats and moved to Blayney 9 years ago. Dan has 3 children and started working at Ecrotek in 2021 in our warehouse. Dan comes from a warehouse and logistics background and is enjoying the new adventure of learning the world of beekeeping and being apart of our growing team here in Australia.

Dave Wrathall
CEO
Dave is a true-blue Kiwi, whose ancestor was a signatory on the Treaty of Waitangi (Ngati Korokoro). He made a beeline into the beekeeping business when he acquired Beetek, the ‘tek’ in Ecrotek. Dave loves travelling and sports – in particular ones that start with an S: Surfing, Squash, Skiing and Soccer.

Greg Smith
Director
It’s often said that Greg is a part time director and a full-time beekeeper, so if you want to talk beekeeping, this is your man! Heading the product and operations team, Greg is always busy finding out new ways we can help beekeepers.

Kirsten Hyde
Marketing Manager

Alistair Binney
Innovation Manager
Alistair was brought on board to future-proof Ecrotek. He is responsible for New Product development and exploring bee and hive research. Born and raised in Tauranga, Alistair has always had a passion for nature and the outdoors. He is a hobbyist beekeeper and in his free time enjoys eating burgers, and going to the gym.