Copy of Our People - BACKUP

Will Armstrong

Country Manager - Australia

Will grew up on a farm where his family ran a merino sheep stud in the Central Tablelands of NSW. Will remembers Michael, a local beekeeper (who remains a close family friend to this day) bringing in his bees when the yellow box and stringy bark was flowering - and he remembers how good the honey was! Will has been involved in agriculture his entire career, primarily working in livestock and horticulture. Having worked for Ecrotek since 2017 he now has his own bees and often has to drag himself away to do some ‘real work’!

Di Cullen

Australian Customer Service

Di grew up on rural properties and loves camping and all outdoor adventures with her family. She has a background in accounts, office admin and the hospitality industry. She loves gardening and cooking and can’t wait to get her own hive to help her veggie garden. Di is Australia's Ecrotek customer service guru.

David Sykes

Australian Warehouse & Logistics

Having grown up in central NSW on a Beef cattle and grain growing property, David has had for most of his adult life been around Agriculture either as a producer or has worked in areas that support the industry. He is a 7th generation of ‘off the land’ people from his family. He and his family live on a small farm in the Central Tablelands of N.S.W. and continue to engage in food production on a small scale. David took up the opportunity to be a part of the Ecrotek Team in early 2019 and has enjoyed the challenge of learning the process and nature of Beekeeping along with meeting and understanding the needs of Beekeepers in Australia. ‘I got my first hive last spring and am looking forward to growing my hive numbers. It is so interesting and satisfying’

Dave Wrathall


Dave is a true-blue Kiwi, whose ancestor was a signatory on the Treaty of Waitangi (Ngati Korokoro). He made a beeline into the beekeeping business when he acquired Beetek, the ‘tek’ in Ecrotek. Dave loves travelling and sports – in particular ones that start with an S: Surfing, Squash, Skiing and Soccer.

Greg Smith


It’s often said that Greg is a part time director and a full-time beekeeper, so if you want to talk beekeeping, this is your man! Heading the product and operations team, Greg is always busy finding out new ways we can help beekeepers.

Kirsten Hyde

Marketing Manager

Kirsten has a background in customer marketing. Originally from the UK, Kirsten moved to New Zealand 17 years ago and loves the outdoor lifestyle. On a sunny day she can usually be found on the water enjoying sailing with her 3 children. She loves being active and she is an eager new beekeeper.

Alistair Binney

Innovation Manager

Alistair was brought on board to future-proof Ecrotek. He is responsible for New Product development and exploring bee and hive research. Born and raised in Tauranga, Alistair has always had a passion for nature and the outdoors. He is a hobbyist beekeeper and in his free time enjoys eating burgers, and going to the gym.



Recent Varroa Outbreak

We are aware that Varroa has been detected in NSW. For technical information and hive movement restrictions, please refer to NSW DPI, 1800 084 881 (9am-5pm 7 days a week). For any further information on varroa mites please feel free to give us a call.
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